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Privacy Policy

Last updated 11 August 2026

This policy explains what personal data SGJ (“we”, “us”) collects when you use sgj-co.com, why we collect it, who we share it with, and the choices you have. We sell lab grown diamond jewellery and operate from Mumbai, India.

What we collect

Information you give us. When you submit an enquiry form or start a WhatsApp conversation, we receive the details you choose to send — typically your name, phone number, and what you are looking for. We do not ask for payment card details on this website.

Information collected automatically. Like most websites, we record technical and usage data: IP address, approximate location derived from it, device and browser type, referring page, the pages you view, and how you interact with them.

Cookies and similar technologies

We use cookies and comparable technologies for two purposes: making the site work, and understanding how it is used so we can improve it and measure our advertising.

  • Google Analytics and Google Ads — traffic measurement and conversion tracking for our search advertising.
  • Microsoft Clarity — aggregated behaviour analytics, including heatmaps and session replay. Replays capture interactions with pages, not the contents of password fields.
  • Meta Pixel — measures the performance of our Facebook and Instagram advertising and allows us to show ads to people who have visited the site.

You can block or delete cookies in your browser settings. Doing so may affect how parts of the site behave.

How we use your data

  • To respond to your enquiry and provide a quotation.
  • To arrange consultations, share product information, and complete orders you place with us.
  • To measure and improve our website and our advertising, including understanding which ads lead to genuine enquiries.
  • To meet legal, accounting, and tax obligations that apply to us.

We do not sell your personal data, and we do not share it with third parties for their own independent marketing.

Who we share it with

We share data only with service providers who process it on our instructions, and only as far as they need it to provide their service:

  • Google LLC — analytics and advertising measurement.
  • Microsoft Corporation — website analytics via Clarity.
  • Meta Platforms, Inc. — advertising measurement and delivery on Facebook and Instagram.
  • WhatsApp (Meta Platforms, Inc.) — where you choose to contact us through it.
  • Our website hosting provider, which processes server logs on our behalf.

Some of these providers are based outside India and may process data in other countries. We may also disclose data where required by law or to establish or defend a legal claim.

How long we keep it

Enquiry records are kept for as long as needed to serve you and to maintain our business records, and longer where tax or other law requires it. Analytics data is retained according to the default retention periods of the providers listed above.

Your rights

Under India’s Digital Personal Data Protection Act, 2023, you may ask us to confirm what personal data we hold about you, to correct or complete it, to erase it, and to withdraw consent you previously gave. You may also nominate another person to exercise these rights on your behalf, and you may raise a grievance with us using the contact details below.

If you are in a jurisdiction with additional rights — for example the UK or the European Economic Area — you may also have the right to object to certain processing, to request portability of your data, and to complain to your local supervisory authority.

Children

This website is intended for adults. We do not knowingly collect personal data from children, and we do not direct our advertising to them.

Changes to this policy

We may update this policy as our practices or the law change. The date at the top of this page shows when it was last revised.

Contact us

For any question about this policy, or to exercise the rights described above, contact us on WhatsApp at +91 91378 01607.

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